Nevada Union mural by Empire Shoes 112 Mill Street
GVDA= Grass Valley Downtown Association
GVCC=Greater Grass Valley Chamber of Commerce
Live-Love-Art project was produced with leads Lillie Piland owner of Yuba Blue, The WorkSpace, and Vice Chair of GVDA,
Joy Porter owner and photographer at Winding Road Imagery and Board member of the GVDA and GV Chamber of Commerce,
and Haven Caravelli co-owner of MEC Roofing and Board Member of the GVDA and GV Chamber of Commerce.
This happiness initiative is a joint promotion organized by the Greater Grass Valley Chamber of Commerce, Grass Valley Downtown Association, and the City of Grass Valley.
What is #LiveLoveArt? Inspired by the Chamber’s COVID sidelined selfie-station project, go-getter board members Joy Porter and Haven Caravelli, serving on both the Chamber and the GVDA boards, along with GVDA board member Lillie Piland, re-conceived the idea into a temporary mural project. In one week, these three dynamos turned it into a sensational collaborative promotion and beautification project!
“Our temporary mural project, #LiveLoveArt in Downtown Grass Valley, was launched to debut during the GVDA’s Second Saturday event on March 13th. We installed 12 murals throughout downtown. Each “uplifting” mural was painted by a talented artist in our community and allows for people to pose within the mural for fun photos. Think balloons, wings, butterflies, and hot air balloons,” says Lillie. “The project was created to continue to make the closed streets lively and add an element of entertainment on the streets in what can be some dreary months of rainy days.”
The colorful murals are, in reality, selfie stations — each devoted to an image that inspires hope. These dozen murals, mounted throughout Grass Valley’s historical footprint, include giant hearts at Mill & Main and Mill & Neal, representing an art-from-the-heart theme. Other “murals” display various forms of butterflies, balloons, and wings, and the mural at Pete’s Pizza features a unique “Pizzafly!”
In addition to the unique Pizzafly mounted on Pete’s Pizza’s parklet and the Cutout Butterfly at the Chamber and Visitors Center, do not miss the murals at Yuba Blue, Foothill Mercantile, La Te Da, Stucki Jewelers, the Holbrooke Hotel, Center for the Arts, GVDA headquarters, and the Bank Building. Businesses that provided space for the murals are the fourth component of the shared promotion, and we thank them for their cooperation and enthusiastic support!
A massive shout-out goes to the City of Grass Valley! Without hesitation, they stepped up and supplied all the materials and installed the murals.
And let’s talk artists! Stepping up to paint from the heart: Joy Porter, Haven Caravelli, Marni Marshall (thank you, Marni, we love that you agreed to paint the Chamber’s Cutout Butterfly!), Cory Norris Linda Galusha, Valerie Stuart, Rose Schulman, Boni Woodland, Patty Ecobacci, Allison Kenyon and Brynn Farwell and students from Mount Saint Mary’s.
The group photo-op in front of the Grass Valley mural on West Main Street kicked off #LiveLoveArt, and artists went to their respective mural stations for the 11:00 AM to Noon Artist Meet & Greet. What positive energy! It lit a spark that remained lit throughout the day.
The weather was a bit nippy, especially in the shade, but it was a wonderful day, and everyone had big smiles as they positioned themselves for selfies in front of their favorite murals. Attendance was terrific for an outdoor event in March. For that, we want to thank our friends at The Union newspaper and KNCO radio and everyone associated with #LiveLoveArt who promoted it via their social media platforms. It was indeed a team effort ─ one of those silver-lining benefits that have emerged from the pandemic.
Organizations, entities, and individuals came together without a moment’s hesitation to work in concert to create a fun, uplifting experience. #LiveLoveArt represents the very essence of the community’s enormous give-back heart and devotion to happiness.